Test Drive and Moscow Transport Show

“The format of a test drive combined with an exhibition is not encountered very often; in fact, it is a very good initiative and an opportunity not only to showcase a car statically but also to offer the client an immediate chance to test it.
There were quite a lot of test drive registrations, especially in the first few days. As we observed, the venue was constantly active, with cars always taking someone for a ride. I believe it was a good experience. There were existing clients, but also new ones. We evaluate the exhibition positively.”

“A test drive is especially important because clients can see the vehicles statically and also test all their capabilities in person. We already have two or three clients interested in purchasing, even though they came here without that intention.”

“Before the exhibition, we sent invitations to our clients, and I told them about the test drive. They came with pleasure, for example, ‘Avangard’ and ‘Refstyle’; we met with them in person. Usually, we communicate by phone, but here we met face-to-face.

After completing the test drive, the client decided to purchase an additional 3–5 units for their fleet by the end of this year.”

“I don’t even remember ever being at an exhibition with such a wide selection of outdoor test drives. And for them to be on trucks – I’ve never seen anything like that before. Probably, for those who are actually buying trucks, this is important.”

“As our drivers, who work at the test drive site, said, they don’t even have time to sit down. Therefore, I think this is the best way to assess the work.”

“The test drive is a great new idea that should be promoted as much as possible. It’s fantastic that it was organized here, because it’s a chance for our potential clients and ordinary people who are interested in getting to know the vehicle—not just seeing the car at the exhibition, but also experiencing how it performs in motion. And that’s really great.”